Privacy Policy

This Privacy Policy describes how we collect, use, store, and protect personal information submitted by users during visits, purchases, and interactions on our official website. The core purpose of this policy is to protect user personal privacy and data security, standardize our data processing behavior, and provide users with a safe, transparent, and reliable online shopping environment. This policy applies to all users who access our website, browse products, place orders, and use all official services. By using our website and services, users fully agree to the information collection and usage rules specified in this policy.

1. Information We Collect

We only collect necessary user personal information that is actively submitted by users during the shopping and service process, to ensure the normal operation of website functions, order processing, and customer service support. We will not actively collect any irrelevant private information, nor secretly obtain user data through hidden technical means.

The main information we collect includes basic personal information and order service information actively provided by users. When users register accounts, browse products, submit orders, and apply for after-sales services, we may collect names, contact information, shipping addresses, billing information, and order record details required for order delivery and transaction completion. In addition, we will retain simple user interaction records generated during consultation and service communication, to facilitate subsequent after-sales follow-up and service optimization.

All collected information is directly provided by users on their own initiative. We strictly control the scope of information collection, and only collect the minimum information required to complete transaction services and guarantee user rights, avoiding excessive collection and redundant recording of user personal data.

2. How We Use Your Information

All user personal information we collect is only used for legitimate service scenarios related to website operation and user service, and will not be used for any unauthorized commercial or non-commercial purposes. We strictly abide by the principle of minimal use of user data to ensure that all information is used openly and transparently.

First, user information is used for order processing and logistics delivery. We will use the recipient name, shipping address, and contact information provided by users to complete order verification, product packaging, logistics delivery, and parcel receiving confirmation, ensuring that each order can be delivered accurately and efficiently to users. Transaction and billing information will be used for order accounting, payment verification, and refund processing, to guarantee the normal completion of shopping transactions and after-sales services.

Second, user information is used for customer service and problem solving. When users initiate consultation, feedback, return and refund applications, we will correspond with user account information and order records to quickly verify user identity, locate order problems, and provide targeted after-sales solutions and service replies, ensuring that user demands are responded to and processed efficiently.

Third, user data is used for website optimization and service improvement. We will conduct anonymous and integrated analysis of user browsing preferences, product viewing habits, and order data, to summarize user demand characteristics, optimize product display, adjust service processes, and improve overall website shopping experience. All analyzed data will be desensitized and will not involve individual user private information.

3. Information Storage and Protection

We attach great importance to user personal information security and have established complete data storage and security protection mechanisms to prevent user information from leakage, loss, tampering and unauthorized access. All user personal data and order information are stored through secure encrypted system channels, with strict access authority control.

Only authorized professional operation and after-sales personnel can access user information within the scope of service work. All staff have signed strict data confidentiality agreements, and any unauthorized access, disclosure, copying and use of user information is prohibited. We have formulated standardized data management processes for information collection, storage, invocation and elimination, to form full-link security protection of user data.

We will retain user information only during the valid service cycle and necessary data retention period. After the completion of order transactions, after-sales services and related data verification cycles, we will regularly clean up and desensitize user redundant information in accordance with internal management specifications, to avoid long-term idle storage of user private data. For core transaction records that need to be retained for service traceability, we will adopt higher-level encryption protection measures.

4. Information Sharing and Disclosure

We strictly abide by the principle of user information confidentiality, and will not sell, rent, transfer or disclose user personal information to any third-party commercial institutions and individuals without the explicit consent of users.

In the process of providing services, we may entrust professional third-party service providers to complete part of the work, including logistics and distribution service providers, payment settlement service providers, and website operation and maintenance service providers. These third-party institutions only need to access user information within the limited scope required to complete the entrusted services, and we will sign strict confidentiality agreements with all cooperative institutions to restrict their use and protection of user data. All third-party data processing behaviors will be supervised by us, and any illegal disclosure and use of user information is prohibited.

We will not take the initiative to disclose user personal information to the outside world. Unless there are objective special circumstances, we will not provide user information to external institutions. All information sharing behaviors are based on service necessity and security guarantee, and will never exceed the scope of service authorization.

5. User Rights

Users have independent and complete rights to their personal information stored on our website. Users can independently check, confirm and sort out their personal information and order records generated during website use at any time.

If users find that their personal information is wrong, incomplete or needs to be updated, they can apply for information modification and correction through official contact channels. We will verify the user identity in a timely manner and complete the information update and correction work as soon as possible. If users need to inquire about the scope, purpose and usage records of their information collection, we will provide clear and detailed feedback after receiving user applications.

Users have the right to apply for the deletion of their personal private information that does not need to be retained. After receiving a valid user deletion application and completing identity verification, we will delete the corresponding user information in compliance with internal specifications, except for the transaction data that must be retained due to service traceability needs. We fully respect and protect every user’s independent control right over personal privacy information.

6. Information Security Update

We will continuously optimize user data security protection measures according to the upgrading of network security technology and the adjustment of industry service standards. We will regularly check and repair website data security vulnerabilities, update information protection technical means and management processes, and fully ensure the security and stability of user personal information in the network environment.

In the process of long-term operation, if our information collection, usage and protection rules are adjusted due to service optimization and industry standard iteration, we will update the content of this privacy policy in a timely manner and display the latest policy content on the official website. The updated policy will take effect upon publication, and continuous use of website services by users will be deemed as recognition of the latest privacy protection rules.

7. Service Contact

If users have any questions, doubts, suggestions or rights protection applications about this Privacy Policy and personal information protection, please contact us through the official Contact Us page of the website. Our professional service team will respond to user feedback in a timely manner, communicate and solve user questions and demands, and fully protect the legitimate privacy rights and interests of every user.